As it was rumored late last week, Amazon announced that it has entered the already crowded set-top box market with the Fire TV.

The integrated entertainment device is a tiny but power-packed machine, featuring a quad-core 1.7 Ghz processor, 2GB of DDR2 RAM, and an 8 GB hard drive. It also has Bluetooth support, Wi-Fi connectivity, and free cloud storage for Amazon content.

The Fire TV does all of the things you have come to expect from its competitors. It streams media, offers a variety of channels to watch, and it has 1080p capability.

However, it manages to separate itself from the pack by being a latecomer and learning from its predecessors. The sleek remote looks like a hybrid between the remotes from Apple TV and Roku that also has the ability to accept voice commands.

Moreover, Amazon takes Roku’s game concept to the next level by developing a video game controller that is for sale separately for $40.  The high-level processing power of the device should make it possible for developers to create fairly sophisticated games and Amazon games that the games will be reasonably priced, starting at $.99.

Users will also be able to mirror media from their Kindle Fire HDX to the device.

The Fire TV is available now on Amazon for $99. The game controller should be available by April 24.